Following up on our Valentine's Day research, I teamed up with our Marketing team again to create this infographic exploring the impact of St. Patrick's Day at our bar and pub customers.
St. Patrick's Day is, arguably, one of the biggest events for restaurants and bars. Guests are coming to you for your food, drink and the experience. But once all the restaurant and bar marketing dies down, how can you tell if your restaurant menu was a hit? At Swipely, our restaurant analytics have the menu data to look into menu performance. While we assumed merchants were doing higher volumes of overall sales, we wanted to know exactly how much of that was coming from the most traditional Irish items they were serving up.